BabaBing are a UK based company who provide top of the range, modern, stylish and practical products for babies and children. The company sell a variety of products from changing bags, to bouncers and rockers right up to their new range stroller. BabaBing sell their products to retailers such as John Lewis and TK Maxx as well as selling online. BabaBing are one of our retainer clients who approached us to design and build their new website in 2018.
The 2014 – 2017 BabaBing website was built on WooCommerce which provided the services that BabaBing required however did not offer the scalability and the customisation that they wanted going forward. What also played a major factor was performance and speed. The old website was very clunky and was stuffed with features and components that were just not required.
New Design, New Platform & Higher Performance
Our process worked wonders when it came to redesigning and developing the new BabaBing site. We went through various creative sessions which helped us develop wireframes, which then went into Sketch to layer in colour, graphics and fonts. Final results of the design stage can be found here.
After sign off of the design phase we were straight into development, in fact development had overlapped the design phase over about 3 weeks which allowed us to get a head start. Because our design and development phases go hand in hand, everyone who are involved on the project including designers and developers are always involved in the creative process which allows all parties to be fully up to date with the project meaning no meetings are required between designers and developers once development starts.
Store Platform and Management
During the process PrimitiveSense and the client had discussed and tested various eCommerce platforms that will allow for flexibility, growth and performance. It was decided that after lengthy discussions that we would run and work with Craft Commerce, an eCommerce platform that will allow us to build the most customisable, flexible experience for our client. Referring back to the the designs earlier in this page, Craft will allow us to develop a fully customised, light weight checkout solution that will allow users to checkout from A to B in a very short space of time.
Since going live with the website the results have been great. The BabaBing store has seen a vast increase in sales due to the design and functional changes and we now continue to maintain, support and deliver new features for the website on a monthly basis. You can see the live website over at www.bababing.com