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PrimitiveSense, specialists in communicating technical Web Design & Development based in Newcastle upon Tyne.

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Dr Oetkers – We Bake

Dr Oetkers WeBake - A woman with her daughter baking cake in the kitchen

Dr Oetker are a global brand who produce cake mixes, frozen pizza, baking powder, pudding and cake decorations to name a few. The company come under the umbrella company Oetker Group who are headquartered in Germany. Think of We Bake as "Facebook for Bakers" PrimitiveSense were tasked with re developing areas of the social media platform to improve engagement, admin side usability and site performance. We Bake was certainly one of our biggest challenges for many reasons but turned out to be a great success.

Baking Cakes with We Bake
Successful baking with We Bake
A selection of Cup Cakes

A lesson in hand over

The We Bake social platform was initially develop by a large international media agency, with this knowledge we rubbed our hands thinking that the repository hand over would come with great commit notes, great documentation and sound advice, we thought wrong! For what should have taken a week or so to warm up to the project ended up being weeks of back and forth with the media agency, just to try and get a grasp on how the system works, builds and deployed.

Over 3 weeks we managed to document 75% of the system and had then progressed into developing new areas and features of the website. We Bake connects users who love to bake and the main focus for Dr Oetker was for its 60,000+ users to socialise and discuss baking. Mixed into this we designed and developed seasonal competitions and developed promotional web pages for TV programmes such as The Great British Bake Off.

A lit up sign in red that spells out Baking
Delicious Strawberry Cake on a table

Tools and Technologies

This project used many of different technologies and tools. Upon hand over of the project we used a custom built git and deployment system provided by the previous media agency which was very problematic as we had to work with a set of rules. Further down the development road map we used GitLabs to perform commits and deployments.

Into baking and want to socialise with others who share you interest? Head on over to the We Bake website, you can find the We Bake website over at https://www.webake.co.uk.