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PrimitiveSense, specialists in communicating technical Web Design & Development based in Newcastle upon Tyne.

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Gillette Fusion5 Proglide

Gillette Razor Microsite - PrimitiveSense

An exciting project we delivered in 2018 was one for a very commercial, well recognised brand and product. Proctor and Gamble had provided a specification to deliver a website that allowed users to purchase their new razor blade and handle at a highly reduced cost, in fact the only price customers were being asked to pay was for the cost of postage. The campaign its self however did throw up a number of challenges for us to tackle over the 9 months it was live which was delivered it a number of phases as the campaign went on.

The Challenges

The whole campaign marketing will be done within Facebook, serving up adverts to specific users, those of a specific age and location. However, because the website is out there on the internet, where the whole world have the access, how do we keep unwanted viewers out and only those we target in? What were the challenges?

  1. To stop user traffic coming from deal and bargain hunter sites such as hotukdeals and mysupermarket amongst others. These were the two main traffic sources when phase one went live, from phase one launch we found out that the majority of traffic came from these sites and in one weekend we had sold 25,000 orders of razors
  2. To stop the ability of facebook users sharing the website with their friends over Private messaging within Facebook
  3. To limit the amount of orders allowed per day, per weekend
  4. To lock down the ability of ordering to a specific location on demand
  5. Allow 2 orders per email address, per household address
  6. Rapid checkout option (Final implementation of payment gateway was 60 seconds from start to finish)
  7. The ability for all data to be stored, exported and uploaded and destroyed securely in an automated fashion
  8. Integration of CSV export dumps that can be sent to and used by a third party fulfilment system
  9. To integrate a third party address lookup component for faster checkout UX

Try Gillette Website Design

*Please note on this occasion that the website design show above was created by a third party agency. All development however was complete by PrimitiveSense Ltd.